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Timothy Joseph Sullivan III
Past President - MRHA

Funeral service for Timothy Joseph Sullivan III, 83, Ormond Beach, (formerly of Richmond, Va., who passed away Sun., Feb. 24, 2008, at Halifax Medical Center, Daytona Beach, will be 10 a.m. Thurs., Feb. 28, at Prince of Peace Catholic Church, Ormond Beach, with the Rev. Richard Grasso officiating. Burial will follow at Volusia Memorial Park, Ormond Beach. The family will receive friends Wednesday from 2 p.m. until 4 p.m. at Lohman Funeral Home Ormond.

Mr. Sullivan was born Jan. 20, 1925, in Richmond, Va., and served in the Navy aboard LCI (landing craft infantry) 474, receiving the Presidential Unit Citation for extraordinary heroism during action at Iwo Jima, Volcano Islands, Feb. 17, 1945. Upon discharge from the Navy, Mr. Sullivan returned to the Richmond area, where he embarked on a lifelong career in the motorsports industry, initially serving in numerous capacities at both Southside Speedway and Richmond International Raceway. Mr. Sullivan's career also included serving as a founder and director of racing at the now defunct West Virginia Speedway, director of auto racing telecasts for Teleprompter Broadcasting, general manager of Motor Racing Network (MRN), director of auto racing (NASCAR division) for Valvoline Oil Company, public relations director of special projects for Daytona Beach Community College (DBCC), founder of the Richard Petty Fund for Automotive Education (DBCC), and founder of the National Conference for Automotive Technology (DBCC). During his retirement, he served as president of Motor Racing Heritage, was a member of The Auto Racing Legends (ARL), where he recently received the honor of ARL Honor of Legend Emeritus, and was a member of the Living Legends of Auto Racing. Mr. Sullivan was recently honored by the Eastern Motorsports Press Association (EMPA) with its Hall of Fame Award for his public relations work in the motorsports industry.

A loving husband, brother, father and grandfather, Mr. Sullivan leaves behind a loving wife of 14 years, Betty Coulter Sullivan; sons, Timothy Michael Sullivan (Kristy), Cornelius, N.C., and Patrick Kelly Sullivan, Daytona Beach; stepsons, W. Jay Coulter III (Lisa), Simpsonville, S.C., and Joseph Douglas Coulter (Libby), Richmond, Va.; sister, Rachel Robinson (Larry), Richmond; two grandsons, William Patrick and Jacob Riley; granddaughters, Madison Owens, Ashley Douglas and Morgan Stewart; and numerous nieces and nephews in Virginia, whom he loved and cherished deeply. He was predeceased by his first wife of 20 years, Marilyn Kelly Sullivan; and parents, Timothy Joseph Sullivan II and Marie Cottrell Sullivan. Share condolences with the family online at www.lohmanfuneralhomes.com. In lieu of flowers, memorial donations suggested to Victory Junction Gang Camp (www.victoryjunction.org), 4500 Adams Way, Randleman, NC 27317, or Speediatrics, Halifax Medical Hospital, 400 Clyde Morris Blvd., Daytona Beach, FL 32114.

Tim, "God Bless You, My Friend".

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Richmond native Timothy J. Sullivan III, longtime motorsports publicist, dies
 
Monday, Feb 25, 2008    BY JEREMY SLAYTON     Times-Dispatch Staff Writer

Timothy Joseph Sullivan III spent his life dedicated to the advancement of motorsports.

He had a hand in almost every facet of racing, from beginning his career as a ticket-taker and flagman for races at Southside Speedway to leading the Motor Racing Network, the radio network that still broadcasts most NASCAR races.

Mr. Sullivan, a native of Richmond, was well-respected by those in the racing community and was known for handling his business with honesty and integrity.

"He always had a good word for everybody, a good smile for everybody and acted like he enjoyed life. I always liked to be around people like that," said seven-time NASCAR Cup champion Richard Petty.

Mr. Sullivan, who served in the U.S. Navy during World War II and saw action at Iwo Jima, died yesterday in a Daytona Beach, Fla., hospital after a period of declining health. He was 83 and lived in Ormond Beach, Fla.

After his discharge from the Navy in 1946, Mr. Sullivan began what became a lifelong career in motorsports by serving in various capacities at Southside Speedway and Richmond Fairgrounds Raceway, which would later be transformed into Richmond International Raceway.

In the late 1960s, he joined Teleprompter Broadcasting as director of auto racing telecasts. In 1973, he left Teleprompter to become general manager of Motor Racing Network.

During his career, he was heavily involved in promoting races along the East Coast, while also handling public relations for Valvoline Oil Co.

"He hung up posters back in the old days, took drivers around to radio stations and newspapers, did everything he could to promote the sport and was a darn good promoter, too," said Jim Hunter, vice president of corporate communications for NASCAR and former president of Darlington Raceway.

After leaving MRN, Mr. Sullivan became public-relations director of special projects for Daytona Beach Community College. During that time, he helped establish the Richard Petty Fund for Automotive Education at the college, which increased funds and expanded enrollment of the school's automotive program, said his son, Timothy Michael Sullivan of Cornelius, N.C.

After retiring from the community college, Mr. Sullivan continued to handle public relations and special projects for Valvoline. In more recent years, he served as host in the oil company's suite at Daytona International Speedway, making sure everyone's needs were met, his son said.

"He followed the creed, 'It is better to give than receive,'" said longtime friend Joe Kelley of Richmond. "He would go out on a limb to help someone out."

Mr. Sullivan was recently honored with a Hall of Fame award from the Eastern Motorsports Press Association for his public-relations work in motorsports. He also served as president of Motor Racing Heritage and was a member of the Auto Racing Legends. He recently was honored as a Legend Emeritus by the Auto Racing Legends.

He was the widower of Marilyn Kelly Sullivan.

In addition to his son, Mr. Sullivan's survivors include his wife of 14 years, Betty Coulter Sullivan of Ormond Beach, Fla.; another son, Patrick Kelly Sullivan of Daytona Beach, Fla.; a sister, Rachel Robinson of Richmond; and five grandchildren.

A funeral will be held Thursday at 10 a.m. at Prince of Peace Catholic Church, 600 S. Nova Road in Ormond Beach, Fla. Burial will follow at Volusia Memorial Park in Ormond Beach.

Staff writer Jill Erwin contributed to this report.

Sad News -Tim Sullivan: Timothy Joseph Sullivan III, 83, of Ormond Beach, Fla. (formerly of Richmond, VA, passed away February 24, 2008, at 2:06 p.m., at Halifax Hospital, Daytona Beach, Fla. The former General Manager of Motor Racing Network held several other positions in racing after serving his country in Iwo Jima during World War II. Mr. Sullivan had struggled the last four months to get over pneumonia and other pre-existing conditions. He suffered cardiac arrest on February 22 at 2 a.m., and wasnít able to recover. A loving husband, brother, father and grandfather, he leaves behind his devoted wife of 14 years, Betty Coulter Sullivan; sons Timothy Michael Sullivan, Cornelius, N.C., and Patrick Kelly Sullivan, Daytona Beach, Fla.; step-sons W. Jay Coulter III, Simpsonville, S.C., and Joseph Douglas Coulter, Richmond, Va.; sister Rachel Robinson, Richmond, Va.; two grandsons, William Patrick and Jacob Riley; and granddaughters Madison Owens, Ashley Douglas and Morgan Stewart, in addition to numerous nieces and nephews in Virginia. He was preceded in death by his first wife of 20 years, Marilyn Kelly Sullivan, and his parents, Timothy Joseph Sullivan II and Marie Cottrell Sullivan. Initially serving in numerous capacities at both Southside Speedway and Richmond International Raceway, Mr. Sullivanís career also included serving as a Founder and Director of Racing at the now defunct West Virginia Speedway, Director of Auto Racing Telecasts for Teleprompter Broadcasting, General Manager of Motor Racing Network (MRN), Director of Auto Racing (NASCAR Division) for Valvoline Oil Company, Public Relations Director of Special Projects for Daytona Beach Community College (DBCC), Founder of the Richard Petty Fund for Automotive Education (DBCC), Founder of the National Conference for Automotive Technology (DBCC). During his retirement, he served as President of Motor Racing Heritage, and as a member of The Auto Racing Legends (ARL), where he recently received the honor of ARL Honor of Legend Emeritus. He was also a member of the Living Legends of Auto Racing. Mr. Sullivan was recently honored by the Eastern Motorsports Press Association (EMPA) with its Hall of Fame Award for his public relations work in the motorsports industry.
The viewing will be Wednesday, February 27, from 2-4 p.m., at Lohman Funeral Home, 733 W. Granada Blvd., Ormond Beach. FL 32174 (386-673-1100). The funeral is set to be on Thursday, February 28, at 10 a.m. at Prince of Peace Catholic Church in Ormond Beach. The family will receive friends on Wednesday, February 27, 2008, from 2-4 p.m. at Lohman Funeral Home. Funeral Services will be at Prince of Peace Catholic Church, Ormond Beach, on Thursday, February 28, 2008, at 10 a.m., with Father Richard Grasso officiating. Burial will follow the service at Volusia Memorial Park, Ormond Beach. Condolences may be shared with the family online beginning Tuesday, February, 26, at www.lohmanfuneralhomes.com. In lieu of flowers, memorial donations may be made in his name to Victory Junction Gang Camp or Speediatrics at Halifax Hospital-Daytona Beach.(2-25-2008)

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